Influencing Factors on Individual Economic Decision Making: A Computational Mobile Model

Carlos Hiram Moreno Montiel, Marisol Sandoval Rios, Benjamin Moreno Montiel, Miriam Noemi Moreno Montiel, José Luis Bernal López, Ezequiel Alpuche de la Cruz


The objective of this paper is to analyze the key factors which influence individual decision making in economics. To this purpose, a computational mobile modelling is used for human behavior which is treated as a complex system. Decision tables is used for such modelling to determine the similarities of the responses obtained by users for analysis. The results show that emotional aspects are the ones that most influence economic decision-making in people when they fear success. the visceral aspects are detrimental to making economic decisions in the individuals of the work.


Decision-making, decision tables, computational mobile

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