Influencing Factors on Individual Economic Decision Making: A Computational Mobile Model

Authors

  • Carlos Hiram Moreno Montiel Universidad tecnológica de México, Campus Sur
  • Marisol Sandoval Rios Universidad Autónoma Metropolitana Iztapalapa
  • Benjamin Moreno Montiel Instituto Politécnico Nacional, Escuela de Ingeniería Química e Industrias Extractivas
  • Miriam Noemi Moreno Montiel Instituto Politécnico Nacional, Escuela de Ingeniería Química e Industrias Extractivas
  • José Luis Bernal López Tecnológico de Estudios Superiores de Chimalhuacán
  • Ezequiel Alpuche de la Cruz Tecnológico de Estudios Superiores de Chimalhuacán

DOI:

https://doi.org/10.13053/cys-27-3-3992

Keywords:

Decision-making, decision tables, computational mobile

Abstract

The objective of this paper is to analyze the key factors which influence individual decision making in economics. To this purpose, a computational mobile modelling is used for human behavior which is treated as a complex system. Decision tables is used for such modelling to determine the similarities of the responses obtained by users for analysis. The results show that emotional aspects are the ones that most influence economic decision-making in people when they fear success. the visceral aspects are detrimental to making economic decisions in the individuals of the work.

Author Biographies

Carlos Hiram Moreno Montiel, Universidad tecnológica de México, Campus Sur

Ingeniería en sistemas computacionales

Marisol Sandoval Rios, Universidad Autónoma Metropolitana Iztapalapa

Departamento de Ingeniería Eléctrica

Benjamin Moreno Montiel, Instituto Politécnico Nacional, Escuela de Ingeniería Química e Industrias Extractivas

Departamento de Ingeniería Química Petrolera

Miriam Noemi Moreno Montiel, Instituto Politécnico Nacional, Escuela de Ingeniería Química e Industrias Extractivas

Departamento de Ingeniería Química Petrolera

José Luis Bernal López, Tecnológico de Estudios Superiores de Chimalhuacán

Posgrado en Administración

Ezequiel Alpuche de la Cruz, Tecnológico de Estudios Superiores de Chimalhuacán

Posgrado en Administración

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Published

2023-09-25

Issue

Vol. 27 No. 3 (2023): 27(3) 2023

Section

Articles

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