Innovation in Mobile Applications with the New Collaborative ASWAN Methodology for Sales Management of Apartments: A Case Study from the Real Estate Sector, Peru

Authors

  • Cinthia Huayana-Salvador Universidad Nacional Mayor de San Marcos
  • Javier Gamboa-Cruzado Universidad Nacional Mayor de San Marcos
  • Cesar Jesús Núñez-Prado Instituto Politécnico Nacional

DOI:

https://doi.org/10.13053/cys-28-3-5005

Keywords:

Mobile application, processes, real estate sector, software development, management indicators, mobile technology

Abstract

Companies in the real estate sector often employ ERP systems and commercial management databases (CRM). However, they frequently overlook the integration of mobile technologies in their interactions with clients, which results in decreased efficiency and reduced sales. The primary purpose of this research is to develop a mobile application using an innovative collaborative methodology called ASWAN, aimed at optimizing the sales management of properties in the real estate sector. This study is framed at a descriptive-predictive level and follows a pure experimental design, implementing a software development metamodel known as ASWAN. The results of the study confirm that the mobile application effectively improves sales management indicators, supporting the efficacy of ASWAN in mobile application development. Furthermore, the validity of the proposed hypotheses is statistically demonstrated, pointing out the scarcity of research in the real estate field. The creation of specific management indicators for this sector and the adoption of the ASWAN methodology is suggested due to its design based on the Scrum, RUP, and XP methodologies.

Author Biography

Javier Gamboa-Cruzado, Universidad Nacional Mayor de San Marcos

He is a Doctor in Systems Engineering, Systems Engineer. He teaches at the Faculty of Systems Engineering. He has published many articles on Machine Learning. Business Intelligence, Big Data. He is currently Advisor to the Vice Rectorate of Research and Graduate Studies at UNMSM.

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Published

2024-09-12

Issue

Vol. 28 No. 3 (2024): 28(3) 2024

Section

Articles

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